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“We’ve Got to Build That Up”

 

Photo credit: Yoichi Okamoto

Conversation Details

Fearful that postelection commentary would fixate on disapproval of Republican presidential candidate Barry M. Goldwater Sr. [R–Arizona] rather than on his own popularity, President Johnson enlisted confidant Edwin L. “Eddie” Weisl Sr. in a campaign to redirect attention to an analysis of LBJ’s electoral victory. Johnson asked Weisl to tell publishers that the American public “liked [LBJ], and that he came, and he saw, and he conquered.”

 

Date:
November 4, 1964
Topic:
Election of 1964, Media
Location:
LBJ Ranch
Conversation:
WH6411-04-6174

Conversation Participants